diff --git a/lib/clacks_web/views/frontend_view.ex b/lib/clacks_web/views/frontend_view.ex
index 9c39124..a11439a 100644
--- a/lib/clacks_web/views/frontend_view.ex
+++ b/lib/clacks_web/views/frontend_view.ex
@@ -46,8 +46,17 @@ defmodule ClacksWeb.FrontendView do
         # less than a week, days
         "#{Integer.floor_div(diff, 60 * 60 * 24)}d"
 
+      diff < 60 * 60 * 24 * 30 ->
+        # less than a month(ish), weeks
+        "#{Integer.floor_div(diff, 60 * 60 * 24 * 7)}wk"
+
+      diff < 60 * 60 * 24 * 365 ->
+        # less than a year, months(ish)
+        # todo: figure out actually how many months
+        "#{Integer.floor_div(diff, 60 * 60 * 24 * 30)}mo"
+
       true ->
-        Timex.format!(datetime, "%FT%T%:z", :strftime)
+        Timex.format!(datetime, "%F", :strftime)
     end
   end