diff --git a/instrumentation/opentelemetry_grpcbox/rebar.config b/instrumentation/opentelemetry_grpcbox/rebar.config
index bf0e602..3e0e171 100644
--- a/instrumentation/opentelemetry_grpcbox/rebar.config
+++ b/instrumentation/opentelemetry_grpcbox/rebar.config
@@ -1,7 +1,8 @@
 {erl_opts, [debug_info]}.
 
 {deps, [grpcbox,
-        {opentelemetry_api, "~> 1.0"}]}.
+        {opentelemetry_api, "~> 1.0"},
+        {opentelemetry_semantic_conventions, "~> 0.2.0"}]}.
 
 {project_plugins, [{rebar_covertool, "1.1.0"},
                    {grpcbox_plugin, "~> 0.7.0"}]}.
@@ -16,6 +17,7 @@
                               {module_name_suffix, "_pb"}]}]},
 
           {deps, [{opentelemetry, "~> 1.0"},
+                  {opentelemetry_semantic_conventions, "~> 0.2.0"},
                   jsx]}]}]}.
 
 {cover_enabled, true}.
diff --git a/instrumentation/opentelemetry_grpcbox/rebar.lock b/instrumentation/opentelemetry_grpcbox/rebar.lock
index 4ba15f9..d5d7f73 100644
--- a/instrumentation/opentelemetry_grpcbox/rebar.lock
+++ b/instrumentation/opentelemetry_grpcbox/rebar.lock
@@ -5,7 +5,10 @@
  {<<"gproc">>,{pkg,<<"gproc">>,<<"0.8.0">>},1},
  {<<"grpcbox">>,{pkg,<<"grpcbox">>,<<"0.14.0">>},0},
  {<<"hpack">>,{pkg,<<"hpack_erl">>,<<"0.2.3">>},2},
- {<<"opentelemetry_api">>,{pkg,<<"opentelemetry_api">>,<<"1.0.2">>},0}]}.
+ {<<"opentelemetry_api">>,{pkg,<<"opentelemetry_api">>,<<"1.0.2">>},0},
+ {<<"opentelemetry_semantic_conventions">>,
+  {pkg,<<"opentelemetry_semantic_conventions">>,<<"0.2.0">>},
+  0}]}.
 [
 {pkg_hash,[
  {<<"acceptor_pool">>, <<"43C20D2ACAE35F0C2BCD64F9D2BDE267E459F0F3FD23DAB26485BF518C281B21">>},
@@ -14,7 +17,8 @@
  {<<"gproc">>, <<"CEA02C578589C61E5341FCE149EA36CCEF236CC2ECAC8691FBA408E7EA77EC2F">>},
  {<<"grpcbox">>, <<"3EB321BCD2275BAF8B54CF381FEB7B0559A50C02544DE28FDA039C7F2F9D1A7A">>},
  {<<"hpack">>, <<"17670F83FF984AE6CD74B1C456EDDE906D27FF013740EE4D9EFAA4F1BF999633">>},
- {<<"opentelemetry_api">>, <<"91353EE40583B1D4F07D7B13ED62642ABFEC6AAA0D8A2114F07EDAFB2DF781C5">>}]},
+ {<<"opentelemetry_api">>, <<"91353EE40583B1D4F07D7B13ED62642ABFEC6AAA0D8A2114F07EDAFB2DF781C5">>},
+ {<<"opentelemetry_semantic_conventions">>, <<"B67FE459C2938FCAB341CB0951C44860C62347C005ACE1B50F8402576F241435">>}]},
 {pkg_hash_ext,[
  {<<"acceptor_pool">>, <<"0CBCD83FDC8B9AD2EEE2067EF8B91A14858A5883CB7CD800E6FCD5803E158788">>},
  {<<"chatterbox">>, <<"722FE2BAD52913AB7E87D849FC6370375F0C961FFB2F0B5E6D647C9170C382A6">>},
@@ -22,5 +26,6 @@
  {<<"gproc">>, <<"580ADAFA56463B75263EF5A5DF4C86AF321F68694E7786CB057FD805D1E2A7DE">>},
  {<<"grpcbox">>, <<"E24159B7B6D3F9869BBE528845C0125FED2259366BA908FD04A1F45FE81D0660">>},
  {<<"hpack">>, <<"06F580167C4B8B8A6429040DF36CC93BBA6D571FAEAEC1B28816523379CBB23A">>},
- {<<"opentelemetry_api">>, <<"2A8247F85C44216B883900067478D59955D11E58E5CFCA7C884CD4F203ACE3AC">>}]}
+ {<<"opentelemetry_api">>, <<"2A8247F85C44216B883900067478D59955D11E58E5CFCA7C884CD4F203ACE3AC">>},
+ {<<"opentelemetry_semantic_conventions">>, <<"D61FA1F5639EE8668D74B527E6806E0503EFC55A42DB7B5F39939D84C07D6895">>}]}
 ].
diff --git a/instrumentation/opentelemetry_grpcbox/src/otel_grpcbox_interceptor.erl b/instrumentation/opentelemetry_grpcbox/src/otel_grpcbox_interceptor.erl
index 8973395..add711d 100644
--- a/instrumentation/opentelemetry_grpcbox/src/otel_grpcbox_interceptor.erl
+++ b/instrumentation/opentelemetry_grpcbox/src/otel_grpcbox_interceptor.erl
@@ -30,13 +30,18 @@
          recv_msg/3]).
 
 -include_lib("opentelemetry_api/include/otel_tracer.hrl").
+-include_lib("opentelemetry_api/include/opentelemetry.hrl").
+-include_lib("opentelemetry_semantic_conventions/include/trace.hrl").
+
+-define(RPC_SYSTEM_GRPC, 'grpc').
 
 unary_client(Ctx, _Channel, Handler, FullMethod, Input, _Def, _Options) ->
     Metadata = otel_propagator_text_map:inject(opentelemetry:get_text_map_injector(),
                                                #{},
                                                fun set_metadata/3),
     Ctx1 = grpcbox_metadata:append_to_outgoing_ctx(Ctx, Metadata),
-    ?with_span(FullMethod, #{}, fun(_) ->
+    ?with_span(FullMethod, #{kind => ?SPAN_KIND_CLIENT,
+                             attributes => #{?RPC_SYSTEM => ?RPC_SYSTEM_GRPC}}, fun(_) ->
                                         Handler(Ctx1, Input)
                                 end).
 
@@ -52,14 +57,16 @@ recv_msg(#{client_stream := ClientStream}, Streamer, Input) ->
 
 unary(Ctx, Message, _ServerInfo=#{full_method := FullMethod}, Handler) ->
     otel_ctx_from_ctx(Ctx),
-    ?with_span(FullMethod, #{}, fun(_) ->
+    ?with_span(FullMethod, #{kind => ?SPAN_KIND_SERVER,
+                             attributes => #{?RPC_SYSTEM => ?RPC_SYSTEM_GRPC}}, fun(_) ->
                                         Handler(Ctx, Message)
                                 end).
 
 stream(Ref, Stream, _ServerInfo=#{full_method := FullMethod}, Handler) ->
     Ctx = grpcbox_stream:ctx(Stream),
     otel_ctx_from_ctx(Ctx),
-    ?with_span(FullMethod, #{}, fun(_) ->
+    ?with_span(FullMethod, #{kind => ?SPAN_KIND_SERVER,
+                             attributes => #{?RPC_SYSTEM => ?RPC_SYSTEM_GRPC}}, fun(_) ->
                                         Handler(Ref, Stream)
                                 end).