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Fix typo

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Shadowfacts 2021-02-25 23:48:26 -05:00
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site/posts/2021-02-18-twitter-game-design.md
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@ -10,7 +10,7 @@ A few weeks ago, I read [a thread](https://twitter.com/kchironis/status/13555854
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I'll use Twitter as an example, because I'm very familiar with it. At a high level, what does Twitter want you to do? It wants you to keep using Twitter. Why? So it can show you more ads. But, the platform need some way of figuring out what ads to show you, because being able to target types of ads at people who are more likely to be interested lets Twitter charge higher prices to advertisers. Twitter doesn't just want you to be spending time on the platform, it wants you to interact and be _engaged_.
I'll use Twitter as an example, because I'm very familiar with it. At a high level, what does Twitter want you to do? It wants you to keep using Twitter. Why? So it can show you more ads. But, the platform needs some way of figuring out what ads to show you, because being able to target types of ads at people who are more likely to be interested lets Twitter charge higher prices to advertisers. Twitter doesn't just want you to be spending time on the platform, it wants you to interact and be _engaged_.
The most common interaction people have when just browsing Twitter is clicking the Like button. Clicking the Like button also serves as a useful signal to Twitter's ad targeting algorithms that you probably have some interest in the topics of whichever tweet you liked.
@ -20,4 +20,4 @@ As part of the design of a video game, you need to get the player to do certain
When you click the Like button on a tweet, a few things happen: the heart button itself turns solid red, a small particle effect plays and the number of likes rolls up. The same techniques game designers use. The animation is eye-catching without being distracting and the like count increasing lets you subconsciously connect the action you just took to the effect it had.
I can't know if Twitter does it with the deliberate intent of making users form habits, but I can't help but feel like that is a consequence, even if a small one.
I can't know if Twitter does it with the deliberate intent of making users form habits, but I can't help but feel like that is a consequence, even if a small one.